In 2012, Pastor James MacDonald wrote the book Vertical Church. Part manifesto and part church instruction, the book had a great amount of support and expectation. To promote the release and connect more closely with the Walk in the Word listenership, our pastor traveled on a 40-city bus tour around North America. Our creative team was tasked with designing the Vertical Church branding, book cover, tour promotions, websites, merchandise, and event experience.
Since 2012, the brand of Vertical Church has evolved to more than just a book. Vertical Church Band was formed from the musicians at Harvest Bible Chapel, and has since released three albums through Provident/Essential Records: Live Worship from Vertical Church, The Rock Won’t Move, and Church Songs, which peaked at #31 on the Billboard 200 chart.